The client for the project below was Pottery Barn Teen. The objective was to design 3 hard-line products for bedroom: mirror, wall decor and a storage item for each category, Boy and Girl Teen. The themes were: The Classic Prep Girl and The Heritage Sport Prep Boy. An inspiration picture of each bedroom was provided to give a deeper sense of the esthetic and vibe. Below are the initial inspiration images.
For my research and ideation stages, I used Miro and AI tools like Midjourney to help me refine some ideas that I had beforehand, for examples, creating boards and iterations. Midjourney was a great too accelerate my brainstorming stage and it helped me overcome my own creative blocks. Miro was very useful to organize and create a streamlined timeline of my own visual notes.
Reference images of materials used in my proposal for Girl:
Materials like rattan were very popular and are in high demand so I decided to go in that direction. To add a whimsical touch I played with the idea of a preppy big bow for the door corners. (see further down in my final project)
Reference images of materials used in my proposal for BOy:
The mix of neon lights, industrial yet high quality materials with a sports heritage vibe.
The project last about 12 hours and my experience working with hardgoods was
Design & Product Development for a small Hawaiian inspired brand
I was lucky to be part of the design, ideation, research and production stages of Makanalani, a local Bay Area brand focused in creating cruisewear and beach-ware for women who like quality and easy travel friendly key pieces to bring to destination. My job was to help design new styles that had the potential to become the “bread and butter” pieces of the brand. One of my key objectives with this project was to not only sketch new silhouettes that were easy to wear but also help sourcing fabrics that met our MOQ’s yet still have a great quality.
